Resources
Created by Jon Avery, MCBS Graduate
Design
Media INFLUENCES
Andrea Phillips
[TRANSMEDIA GAME WRITER]
Edward Bernays
[FATHER OF PUBLIC RELATIONS]
Walt Disney
[ANIMATOR & FILM PRODUCER]
Sir Ken Robinson
[AUTHOR, SPEAKER & ADVISOR]
Anthony Bourdain
[CHEF, AUTHOR, & PERSONALITY]
Aaron Draplin
[GRAPHIC DESIGNER]
Saul Bass
[GRAPHIC DESIGNER]
Milton Glaser
[GRAPHIC DESIGNER]
Ken Burns
[DOCUMENTARIAN]
Philip Kotler
[MARKETING AUTHOR]
Annie Leibovitz
[PHOTOGRAPHER]
Chris Guillebeau
[SIDE HUSTLE SCHOOL]
Ira Glass
[STORYTELLER, THIS AMERICAN]
Brandon Stanton
[HUMANS OF NEW YORK]
Simon Sinek
[START WITH WHY]
media BOOKS
Supercommunicators
[by Charles Duhigg - 2024]
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
[by Sally Susman - 2023]
Influence: The Psychology of Persuasion
[by Robert B Cialdini - 2021] The Practice [by Seth Godin - 2020]
Smart Talk: Public Relations Essentials All Pros Should Know
[by Melissa Vela-Williamson - 2022]
Spin Sucks: Communication and Reputation Management in the Digital Age
[by Gini Dietrich - 2014]
The New Rules of Marketing and PR
[by David Meerman Scott - 2007]
All Marketers Are Liars
[by Seth Godin - 2009]
Primal Branding
[by Patrick Hanlon - 2024]
Made to Stick: Why Some Ideas Survive and Others Die
[by Chip Heath and Dan Heath - 2007]
media LINKEDIN NEWSLETTERS
Blurring The Lines
[by Michael Kaye]
media PODCASTS
The Marketing Companion
[Hosted by Mark Schaefer and Brooke Sellas]
The PR Week
[Hosted by Steve Barrett]
Marketing Made Simple
[Hosted by Dr. J.J. Peterson and April Sunshine Hawkins]
The Spin Sucks Podcast
[Hosted by Gini Dietrich]
Coffee with Communicators
[by Whitney Wells]
The Mindful Marketing Podcast
[Hosted by Andréa Jones]
The Digital Marketing Podcast
[Hosted by Ciaran Rogers and Daniel Rowles]
Code Switch
[Hosted by a team of journalists from NPR]
Online Marketing Made Easy
[Hosted by Amy Porterfield]
Spin Sucks
[by Gini Dietrich]
Social Pros
[Hosted by Jay Baer and Adam Brown]
Social Media Decoded
[Hosted by Michelle Thames]
Marketing Over Coffee
[Hosted by John Wall and Christopher Penn]
The Marketing Millennials
[Hosted by Daniel Murray]
media TOOLS
Analytics and SEO
Google Analytics | SEMrush | BuzzSumo
Email Marketing
Mailchimp | Constant Contact